ASUS Officially Takes Over Intel NUC Product Lines


ASUS now manufactures and sells Intel NUC 10th to 13th generation product lines and will develop future NUC systems.

Intel Corporation and ASUS recently confirmed the transfer of Intel® Next Unit of Computing (NUC) product lines to ASUS. ASUS will now be responsible for manufacturing and selling Intel NUC 10th to 13th-generation systems and developing future NUC systems. These small-form-factor devices or compute elements are customizable and are suitable for businesses, edge computing, and gaming.

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Key Points

  • Levelling up capabilities: Intel® software and hardware strengths, combined with ASUS innovation capabilities, will take NUC solutions to the next level
  • Expanded business opportunities: ASUS NUC systems will offer a full range of solutions for the industrial, commercial, and prosumer markets
  • Strong commitment to NUC customers: ASUS will facilitate a seamless transition for all NUC customers, fully committed to providing the best products

A Smooth Transition

On September 1, ASUS began taking orders for their NUC 10th to 13th generation systems. This has been made possible following Intel’s official handover. This new enterprise is opening up a range of promising possibilities for the company and customers have transitioned smoothly. The ASUS NUC Business Unit’s aim is to provide edge computing that is both effective and equipped with AIoT solutions to support the industry.

“I am confident that this collaboration will enhance and accelerate our vision for the mini PC,” said Jackie Hsu, ASUS SVP and co-Head of OP & AIoT business groups, at the signing ceremony. “Adding the Intel NUC product line to our portfolio will extend ASUS’ AI and IoT R&D capabilities and technology solutions, especially in three key markets – industrial, commercial, and prosumer.”

Jackie also expressed appreciation for the Intel NUC team, who have joined the ASUS NUC Business and will enhance the R&D capabilities of ASUS, particularly in software and cloud computing. ASUS has been given hardware and software licenses from Intel. This new venture will help extend ASUS’ R&D, logistics, and tech support and will apply to various use cases, such as professional and AI programmers, governments, enterprises, small and medium-sized businesses, edge computing, and industrial applications.

Looking Ahead

ASUS will continue developing NUC products and expanding its channel network to meet the demand. ASUS NUC solutions will be tailored to industrial-grade standards and provide the latest cybersecurity to support all types of businesses. The applications ASUS NUC can be used for include Asset & Operations Optimization, Human Wellness Monitoring, Logistics & Tracking, and Product Inspection, amongst many others. Additionally, in line with ASUS’s core value of sustainability, they will continue to offer energy-efficient products with world-class green certificates. ASUS is dedicated to creating long-term business relationships by connecting and servicing its customers, aiming for a mutually beneficial outcome. They have made it a top priority to make sure NUC customers have a smooth transition and will provide them with the best service possible in the future.

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