There’s a common thought in business that the most successful companies are those that are open and willing to partner with other companies to achieve sustainable growth – especially during tough times. In the last decade, Toyota has partnered with Subaru on the GT86 / BRZ and more recently they have partnered with BMW on the Z4 / Supra. In both cases, the outcomes were exceptional for Toyota.
If Ferruccio Lamborghini was alive today he would be approaching his 104th birthday and would be witness to the consistent and healthy growth of the supercar brand that features his name and the symbol of his Taurus zodiac sign – the bull. In the past 5 years Lamborghini sales globally have risen 153% and judging by the quality and variety of the range on display at their Sydney showroom, I see no reason why one of the world’s greatest supercar makers should not continue to prosper.