The Ring doorbell completely redefined home security and peace of mind when it was launched in 2012. Founder Jamie Siminoff’s wife described it as “Caller-ID for your front door.”. Originally branded as ‘Doorbot’, Ring grabbed hold of a market that was more than ripe for enhancement. So too did NBA legend Shaquille O’Neal who took an equity stake in 2016. Amazon subsequently bought the company for $1.2-$1.8B in February 2018.
It was a very smoky and hazy afternoon in early December when we attended the Amazon Prime Video Australia end of year party. Held on the edge of Sydney Harbor this was a glimpse into what Amazon has achieved in the past two years since launching Amazon.com.au and more recently Amazon Prime and Amazon Prime Video. At the entrance to the event sat the Amazon Tiny Holiday House – that has spent much of the week in the center of Sydney with no views – and now had arguably...
Back in 2014, Amazon shocked the world with the first Echo smart hub. Five years on, you can find...