Prime

It’s Back to The Future for Amazon Prime

It was a very smoky and hazy afternoon in early December when we attended the Amazon Prime Video Australia end of year party. Held on the edge of Sydney Harbor this was a glimpse into what Amazon has achieved in the past two years since launching Amazon.com.au and more recently Amazon Prime and Amazon Prime Video. At the entrance to the event sat the Amazon Tiny Holiday House – that has spent much of the week in the center of Sydney with no views – and now had arguably...

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